Your customers are smart. They explore because they want to feel. They have an opinion that reflects their personality. The only way to reach them is through the heart. That is why I always strive for the authentic, to make the customer get in touch with herself. It is hard work, but the reward is so much bigger, relevant and interesting. And we need it more than ever.
”The intelligent people are full of doubts, while the stupid ones are full of confidence.”
– C. Bukowski